Me and my work

In order to deliver the vision of the client, a director must understand their story, and communicate this vision clearly and effectively to cast and crew in order to realise that story through pictures and sound.

I started my career under the legendary Jo Godman at RSA Films where I had the honour of learning from directors such as David Bailey, Norris Spencer, Hugh Johnson, Ridley Scott to name but a few. I went on to work as a camera assistant and a director’s assistant before embarking on a directing career.

I have directed commercials, music videos, corporates, brand identity creation, short films and motion graphics. Some of the companies I have worked with include: Universal, Reuters, Telegraph Group, Conrad Hotels, Renaissance Group, CHI, and M&C Saatchi. My photographs have been published by Simon & Schuster, and I have also shot commerical photography for clients such as Renaissance Group as well as editorial portraits.

My work has covered a broad range of styles and subjects, but always demonstrates an eye for detail that explores the unexpected perspective. I always represent the product being sold or the story being told with an energy and polish that commands attention.